Poconoby CastNym

Brief in. Ad out. You direct.

Bring the idea and the product. Marlow, your creative director, plans, shoots and cuts it with you.

Start in the studio
Storyboard

See the ad before you shoot it.

Marlow turns your brief into scenes you can see, change and approve before a single frame is shot.

A good ad needs five people.

  • Writer
  • Director
  • Cast
  • Camera crew
  • Editor

Pocono gives you all five.

Meet Marlow

Marlow suggests. You decide.

Every idea comes with its reason and what changes on screen. Keep it or try another.

MarlowCreative director
Suggested routeMorning ritual

Five cuts. A slow camera. One line to camera.

Why: a slow pour reads as care and gives the product room.

Keep. End on the product up close.

How it works

Plan. Prepare. Produce. Deliver.

  1. Plan · step 1

    Brief it. Style it. Script it.

    Answer a short brief. Pick a story style. Get a script, scene by scene.

    1. Brief
    2. Story style
    3. Storyboard
    4. Script
    Scene 1 · Hook
    Scene 2 · Product
    Scene 3 · Demo
    Feeling

    Your script names the photos each scene needs

  2. Prepare · step 2

    Cast a face. Set up the product.

    Pick a licensed face and voice. Add product photos. Marlow names the photo each scene needs.

    1. Cast and rights
    2. Production kit
    Your castFace and voice · licence on file
    Product photo, in useHands, real light, label readableScenes 2 and 4 use this

    Your cast and product go into every shot

  3. Produce · step 3

    Shoot it. Check it. Cut it.

    Every shot is checked before you see it. Trim clips, voice-over and music on one timeline.

    1. Shot plan
    2. Clips
    3. Final cut
    QualityStrong

    Your final cut becomes every file

  4. Deliver · step 4

    One cut. Every place it runs.

    TikTok and Reels at 9:16. YouTube at 16:9. Meta at 1:1. Each file carries its rights record.

    1. Deliver
    TikTok9:16
    Reels9:16
    YouTube16:9
    Meta1:1
    Rights record attached to every file

The kind of ad you can make

Example stills. Yours start from your product, your brief and your cast.

  • A coffee pour in morning light
  • A sneaker on a city step
  • A serum bottle on stone
  • A creator talking to camera
  • Headphones on a desk
  • A matcha being whisked
  • A perfume bottle in soft light
  • A watch on a wrist
  • Citrus cut open on a board
  • Hands holding a product

Every face licensed. Every file on record.

  • Licence checked before delivery

    A real face goes out only against its licence.

  • QualityStrong

    Every shot scored

    Likeness, blend and placement, checked before you see it.

  • Every take priced up front

    See the takes left and the cost before you reshoot.

Early access is by invite.

Sign in with your invited email. Start your first ad.

Start in the studio